Rasha rteil

TALK GROWTH
THE GROWTH EDIT ™

Why this advisory exists?

The MENA region is entering one of the most ambitious growth chapters in the world.

Across the UAE, Saudi Arabia and the wider GCC, organizations are investing,expanding and transforming at speed. Capital, talent and national vision are reshaping the region’s role in the global economy, but growth does not come from ambition alone.

This is why the advisory exists.

Rasha Rteil is an independent growth advisor with more than two decades of experience across MENA’s marketing, media, technology and transformation ecosystem.
Having operated in the systems many firms advise from the outside, she understands how growth decisions are made, funded, executed, measured and governed because she has been responsible for the full chain. The advisory helps leadership teams move from ambition to decisions, from decisions to execution, and from execution to measurable commercial growth.
Her career spans global agency networks, client-side leadership, regional consulting and boardroom advisory, with senior roles across WPP, IPG and Omnicom.
She has led agency businesses, operated across nearly half a billion dollars in media investment, built transformation advisories, advised leadership teams and held client-side leadership inside one of the UAE’s largest banking groups.
Rasha Rteil presenting as an independent marketing growth advisor

“Growth is not a marketing mystery. Yet still, too many organizations lack clarity on investment, return, and change.”

How we redefine
marketing consulting

Every engagement is built around three consistent pillars

Architectural pattern representing MENA growth and marketing transformation

The Depth.

Strategic rigor, shaped by operator experience. A full-system perspective across business strategy, media investment, agency economics, MarTech, data, AI,creative delivery, measurement and performance. Every service is designed to help leadership teams make faster and sharper decisions on how to improve commercial return.

The Access.

Two decades inside the region’s growth machinery. It means knowing how media, creative, and technology partners work, where systems fail, how decisions slow down, and how to build the right model around the client’s commercial goals

The Presence.

Senior support beyond the recommendation. This advisory stays close to the growth mandate, helping leadership teams move from clarity to action: sharper priorities, stronger operating models, better partner structures, cleaner measurement and faster decision-making.

CONSULTING RIGOR. PARTNER PRESENCE. OPERATOR ACCESS.

2007–2011

COMMUNICATIONS FOUNDATION

Brand planning, social influence, early digital strategy.
2007–2010

Young & Rubicam

Strategic Communications Planner & Account Manager

Moved from account management into strategic communications planning across brand, telecom and launch assignments.

2010–2011

Cleartag

Head of Social Influence & Senior Digital Strategist

Built the agency’s digital and social influence offering, shaping its early commercial value.

2010–2020

DIGITAL & INNOVATION BUILD

Social, performance, commerce and agency product.
2010–2015

Mindshare MENA

Head of Digital Levant & Head of Innovation, MENA
Built digital, social, performance and innovation capabilities, launching new revenue streams.
2015–2020

UM MENAT, IPG Mediabrands

Head of Product & Innovation, MENA
Integrated strategy, technology, data and creative innovation into major client solutions.

2019–2025

TRANSFORMATION & COMMERCIAL LEADERSHIP

Capabilities, client-side, consulting, P&L and growth.
2019–2020

IPG Mediabrands / MCN

Regional Director, Transformation & Capabilities
Led capability building across five agencies, including data, automation and platform partnerships.
2020–2022

Reprise, IPG Mediabrands

Head of Digital Marketing Transformation & eCommerce, MENAT
Scaled transformation, eCommerce, SEO, MarTech and performance capabilities across MENAT.
2022

ADCB Group

Head of Marketing
Led client-side marketing, connecting brand, media, first-party data, performance and revenue outcomes.
2022–2025

Hearts & Science, Omnicom Media Group

Managing Director, MENA

Repositioned and scaled the agency across clients, talent, revenue and growth acceleration.

2026

GROWTH ADVISORY

Governance, outcomes and growth systems.
2026

Omnicom Consulting, OMG MENA

Managing Director, MENA
Built the MENA consulting presence, regional proposition, commercial model and first outcome-based growth product.

Two decades inside
the machinery of
 modern marketing

From communications planning and digital build to transformation, 

client-side marketing, agency leadership and growth advisory across MENA.

2007–2011
COMMUNICATIONS FOUNDATION

Brand planning, social influence, early digital strategy.

2010–2020
DIGITAL & INNOVATION BUILD

Social, performance, commerce and agency product.

2019–2025
TRANSFORMATION & COMMERCIAL LEADERSHIP
Capabilities, client-side, consulting, P&L and growth.
2026
GROWTH ADVISORY

Governance, outcomes and growth systems.

2007–2010

Young & Rubicam

Strategic Communications Planner & Account Manager

2010–2011

Cleartag

Head of Social Influence & Senior Digital Strategist

2007–2011
COMMUNICATIONS FOUNDATION

Brand planning, social influence, early digital strategy.

2010–2015

Mindshare MENA

Head of Digital Levant & Head of Innovation, MENA

2015–2020

UM MENAT, IPG Mediabrands

Head of Product & Innovation, MENA

2010–2020
DIGITAL & INNOVATION BUILD

Social, performance, commerce and agency product.

2019–2020

IPG Mediabrands / MCN

Regional Director, Transformation & Capabilities

2020–2022

Reprise, IPG Mediabrands

Head of Digital Marketing Transformation & eCommerce, MENAT

2022

ADCB Group

Head of Marketing

2022–2025

Hearts & Science, Omnicom Media Group

Managing Director, MENA

2019–2025
TRANSFORMATION & COMMERCIAL LEADERSHIP
Capabilities, client-side, consulting, P&L and growth.
2026

Omnicom Consulting, OMG MENA

Managing Director, MENA

2026
GROWTH ADVISORY

Governance, outcomes and growth systems.

2010–2011

Cleartag

Head of Social Influence & Senior Digital Strategist

2015–2020

UM MENAT, IPG Mediabrands

Head of Product & Innovation, MENA
2022–2025

Hearts & Science, Omnicom Media Group

Managing Director, MENA
2026

Omnicom Consulting, OMG MENA

Managing Director, MENA

2007–2010

Young & Rubicam

Strategic Communications Planner & Account Manager

2010–2015

Mindshare MENA

Head of Digital Levant & Head of Innovation, MENA

2022

ADCB Group

Head of Marketing
2020–2022

Reprise, IPG Mediabrands

Head of Digital Marketing Transformation & eCommerce, MENAT

2019–2020

IPG Mediabrands / MCN

Regional Director, Transformation & Capabilities