Marketing Advisory Services │ Rasha Rteil

FOUR ADVISORY SERVICES

The Leadership Acceleration Practice

Growth Architecture & Media Governance

Partnership Strategy & Vendor Selection

In & Out-Housing Re-engineering

Where clients recognize themselves

The Executive Sprint

Modernizing Marketing for Growth

01

“Marketing is now measured on growth, and I want the command across media, MarTech and AI that the role now demands.”

6 WEEKS · ONGOING OPTIONAL

The Growth Blueprint

Re-engineering the Marketing Operating Model

02

“Our marketing investment keeps growing, but its commercial contribution is contribution is still hard to read at business level.”

10–14 WEEKS

The Partnership Reset

Building the Agency & Partner Model for Growth

03

“Our agency and vendor setup was inherited rather than designed, and I’m not sure we’re getting the value we pay for.”

8–12 WEEKS

The Capability Redesign

Deciding What to Own, Share and Outsource

04

“We’ve moved work in-house and out to partners by habit rather than design, and no one can say which calls were right.”

8–10 WEEKS

The Executive Sprint

Modernizing Marketing for Growth

Modern marketing rewards leaders who can command media, MarTech, commerce, data and AI with confidence. Closed-door counsel and right-hand partnership that sharpens that command, so senior decisions move faster and investment converts into growth. No agency, vendor or platform bias.

01

What you Get

— Marketing leadership carousel

— Modern capability building

— MarTech & media ecosystem fluency

— Leadership team acceleration

INDICATIVE TIMELINE

6-week intensive sprint · ongoing counsel available

WHO IT'S FOR

Marketing leaders and teams expected to lead through AI, MarTech, media fragmentation, commerce and data, and to make growth the measure.

PROOF

Heritage & Tourism, KSA — Destination Marketing (PIF)

Strategic advisor to the CMO. Built the marketing and media operating model from a near-standing start; international visibility established from a zero baseline; enabled the marketing of ultra-high-net-worth residential real estate.

Also proven building a digital transformation advisory from the ground up — Google enablement partnership and the first DMT CPG Playbook in MENA.

The Growth Blueprint

Re-engineering the Marketing Operating Model

Growth needs more than activity. It needs an operating model that connects investment, measurement, governance and media to commercial outcome, so leadership can read marketing’s contribution at business level and fund it with confidence. Media is governed for incrementality, efficiency and brand strength inside the same architecture.

02

What you Get

— Commercial growth diagnostic

— Measurement & data architecture

— Investment reallocation modelling

— Target operating model design

— Media performance governance

— Incrementality & brand-to-media architecture

INDICATIVE TIMELINE

10–14 weeks full blueprint · media governance as a focused 4–6 week engagement

WHO IT'S FOR

Leadership teams whose marketing investment has grown faster than their ability to ability to read its commercial return, and who want growth less dependent on constant on constant paid-media pressure.

PROOF

Global F&B brand, MENA

Commerce-led talent introduced at the decision layer. Marketing-mixmodelling built by channel ROI, seasonality and demand signal; investment moved from amplification to marketing science.

Sales pacing recovered across the cycle; MMM adopted as the operating standard; the business moved from reporting outputs to reporting outcomes.

The Partnership Reset

Building the Agency & Partner Model for Growth

External partners should be designed around the growth agenda. This covers the full partner lifecycle — model design, tender, selection, transition, terms and performance — securing the value you pay for and building the conditions partners need to win alongside you.

03

What you Get

— Vendor/Agency Transition & mobilization management

— Agency & partner model design

— Tender orchestration & selection

— Performance, scope & remuneration frameworks

INDICATIVE TIMELINE

8–12 weeks · aligned to the tender or transition cycle

WHO IT'S FOR

Marketing, procurement and finance leaders running a pitch, restructure, vendor vendor review or renegotiation, where the current model was inherited or over over- – layered rather than designed.

PROOF

National telecommunications operator, KSA

A $60M+ annual media portfolio. Full transition governed to a zero-tolerance brief for brand exposure.

The account moved within three days, with brand offair time of three minutes, and the relationship sustained without disruption.

The Capability Redesign

Deciding What to Own, Share and Outsource

Not every capability belongs inside, and not every capability belongs with an agency. A clear view of what to own, what to place with a partner, and what to run hybrid — across media, creative, content, social, MarTech, data, performance and AI — designed for cost, control, speed and commercial return.

04

What you Get

— In-housing opportunity assessment

— Current capability & cost review

— Out-housing model design & architecture

— Hybrid operating model engineering

INDICATIVE TIMELINE

8–10 weeks

WHO IT'S FOR

Marketing, finance, procurement and operations leaders weighing a build, restructure restructure or agency redesign, where the current setup grew by habit rather than than design.

PROOF

Banking & Financial Services Group, UAE

In-housing model assessed against the commercial mandate; capability scope, governance and talent model defined.

Scope rationalized and refocused on the layers that generate commercial return — shifting to an ROI conversation where every dirham correlates to revenue across loans and cards.